Who you’ll work with

Future Financial Planning was founded by Emma Farrelly, a Dublin native and experienced financial adviser with over 25 years in the industry. Emma holds a BA from Dublin Business School and completed her Qualified Financial Adviser and Retirement Planning Adviser qualifications through University College Dublin.

She also holds professional certifications as a Pension Trustee Practitioner and Sustainable Investment Adviser, reflecting her experience across financial planning, pensions, taxation and investments.

She writes on pensions and financial accessibility for the Business Post and is a regular podcast guest, speaking on topics from the gender pension gap to starting to plan well before retirement comes into view. In September 2026 she spoke on financial literacy on a CFA Society Ireland panel. Read Emma's guides. See her press and podcast appearances. She is a finalist in the Finance category of the Female Founder Awards Ireland & NI 2027.

Emma’s approach is practical and personal. She understands that financial decisions do not happen in isolation. They sit alongside family life, school costs, college planning, mortgages, pensions, work, retirement and the pressure of trying to make good decisions at the right time.

Outside work, Emma is an avid tennis player and competes for her club. She is also a busy mother of four, so she understands the demands of raising children through school, college, activities and the start of adult life.